Privacy Policy

Privacy Policy for Peak Health

Effective Date: 10/06/2024

Welcome to Peak Health

This Privacy Policy describes how Peak Health, Inc. (“Peak Health,” “we,” “our,” or “us”) collects, uses, discloses, and protects your personal information in connection with your access to and use of our website, mobile applications, and related services (collectively, the “Services”). By accessing or using our Services, you acknowledge and agree to the terms of this Privacy Policy.

Table of Contents

 1. Scope of This Privacy Policy

2. Categories of Personal Information We Collect

3. How We Collect Your Personal Information

4. Legal Bases for Processing Your Personal Information

5. Purpose of Processing Your Personal Information

6. Sharing Your Personal Information

7. Marketplace Operations and Order Fulfillment

8. Automated Collection of Data and Cookies

9. Cross-Border Data Transfers

10. Data Security and Retention

11. Automated Decision-Making and Profiling

12. Your Rights and Choices

13. Financial Incentives and Non-Discrimination

14. Data Breach Notification

15. Children’s Privacy

16. Changes to This Privacy Policy

17. How to Contact Us

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected by Peak Health in connection with the Services. Personal information is defined as any information that can be used to identify, locate, or contact an individual. This Privacy Policy does not apply to any third-party services that may be linked to our Services. Your use of our Services is also governed by our Terms of Use, which incorporate this Privacy Policy.

Liability Disclaimer: Peak Health is not responsible for the privacy practices or content of third-party services linked through our Services. Any information you provide to those third-party services is not governed by this Privacy Policy.

2. Categories of Personal Information We Collect

We collect the following categories of personal information:

• Profile and Contact Information: Name, email address, phone number, and mailing address.
• Account and Login Data: Usernames, passwords, and preferences.
• Payment Information: Payment card information, billing address, and transaction details.
• Demographic Information: Age, gender, and location data.
• Health Information: Data regarding wellness concerns, health goals, and interests in specific health products.
• Order and Commercial Data: Purchase history, product preferences, and details regarding your use of our Services.
• Device and Internet Activity: IP address, browser type, device type, operating system, and browsing behavior.
• Social Media Information: Information obtained if you link your social media profiles to our Services.
• User-Generated Content: Comments, reviews, or questions you submit through our Services.
• Cookies and Tracking Technologies: Information collected automatically through technologies like cookies and web beacons.

3. How We Collect Your Personal Information

We collect personal information through:

• Direct Interactions: Information you provide directly to us, such as when creating an account, placing an order, or contacting customer service.
• Automated Technologies: Information collected through cookies, server logs, and other automated means when you use our Services.
• Third-Party Sources: Data we receive from service providers, advertising partners, social media networks, and other third parties.

Consent Collection Practices: Your consent is obtained through various means, such as when you check a box to agree to our Terms of Use or opt-in to receive marketing communications. You can manage your consent preferences at any time by reaching out to our customer service team: support@ourpeakhealth.com

4. Legal Bases for Processing Your Personal Information

We process your personal information under the following legal bases:

• Consent: For sending you marketing communications and for certain types of cookies and tracking technologies.
• Contractual Necessity: To provide the Services, such as processing orders and managing accounts.
• Legitimate Interests: To personalize your experience, perform analytics, market our products, and prevent fraud. Our use of legitimate interests includes business intelligence, research, marketing, and customer analytics.
• Legal Obligations: To comply with applicable laws, regulations, or other legal processes.

 Broad Use of Legitimate Interest: Peak Health relies on legitimate interest for processing activities including direct marketing, customer analytics, product development, security, fraud prevention, and other business activities that benefit the company.

5. Purpose of Processing Your Personal Information

We process your personal information for the following purposes:

• Provision of Services: To create and manage your account, fulfill your orders, process payments, and provide customer support.
• Order Fulfillment: To communicate with our suppliers and partners to process and ship your orders.
• Marketing and Promotional Activities: To send you promotional materials and targeted advertising, subject to your consent or applicable law.
• Personalization: To tailor your experience, including providing health product recommendations based on your preferences.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Security and Fraud Prevention: To protect against unauthorized access, security incidents, and other illegal activities.
• Product Improvement: To analyze and improve our products and Services, using collected data to enhance features and develop new offerings.
• Research and Development (R&D): We use data to perform research, statistical analysis, and product development to improve the overall customer experience.
• Business Intelligence: To generate insights that help inform Peak Health’s business strategies, identify opportunities, and optimize operations.

Ownership of Data: Peak Health retains full ownership of any personal information collected through the Services, even when shared with third-party suppliers or partners. We may use this data for our own business purposes, including analytics, marketing, and product development.

6. Sharing Your Personal Information

We may share your personal information with:

• Service Providers: To assist in providing the Services, such as payment processing, data hosting, and customer support.
• Order Fulfillment Partners: To facilitate the fulfillment of your orders, including suppliers and shipping partners. Once data is shared for order fulfillment, these partners are responsible for data handling, and Peak Health is not liable for any breach caused by the partners’ negligence.
• Advertising Partners: To help deliver targeted advertising and promotional content. Your consent will be required where applicable, but implied consent may apply for existing customers.
• Influencer and Creator Partners: We may share limited customer data with our influencer or creator partners for promotional purposes, ensuring compliance with data protection obligations.
• Professional Advisors: Legal, financial, and other advisors in connection with legal or compliance matters.
• • Government Authorities: As required to comply with applicable law, legal processes, or enforceable government requests.

Vendor and Supplier Data Protection Standards: All vendors, suppliers, and partners are contractually obligated to implement appropriate data protection measures to protect your personal information and comply with applicable privacy laws.

7. Marketplace Operations and Order Fulfillment

As a marketplace, Peak Health connects you with a variety of health and wellness brands. When you place an order through our Services, your personal information, including your name, shipping address, and order details, may be shared with the relevant brand or supplier responsible for fulfilling your order. This information is provided to facilitate the processing and delivery of your order.

Order Tracking and Logistics: Your information may also be used to provide tracking and logistics updates for your orders. We ensure that our fulfillment partners adhere to stringent data protection measures throughout the entire process.

Liability Limitation: Peak Health is not responsible for any data mishandling by third-party suppliers or fulfillment partners once the data is shared for order fulfillment purposes.

8. Automated Collection of Data and Cookies

We use cookies and similar technologies to collect information about your use of our Services, including:

• Necessary Cookies: To enable core functionalities such as user authentication and account management.
• Functional Cookies: To remember your preferences and enhance your user experience.
• Analytics Cookies: To understand how our Services are used and improve performance (e.g., Google Analytics).
• Advertising Cookies: To serve personalized ads based on your interactions with our Services.

Managing Cookies: You may adjust your cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our Services.

Opt-Out Mechanism: Opt-out requests must be submitted through our customer service team. Instructions for managing cookies are provided for your convenience, but we recommend keeping cookies enabled for the best experience.

9. Cross-Border Data Transfers

Your personal information may be transferred to, and processed in, countries outside of your country of residence, including the United States. By using our Services, you consent to these data transfers.

10. Data Security and Retention

We use appropriate technical, administrative, and physical measures to protect your personal information from unauthorized access, use, or disclosure. However, no security measures are infallible.

Retention: We retain personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy and comply with legal obligations. The retention period may vary depending on the nature of the data:

• Account Data: Retained as long as the user maintains an account.
• Transaction Data: Retained for an indefinite period, or as long as legally required.
• Marketing Data: Retained until users opt out, which may be subject to verification.

Backup and Disaster Recovery: We have implemented robust backup and disaster recovery processes to ensure the availability and integrity of personal information in the event of an incident.

User Responsibility: Users are responsible for maintaining the confidentiality of their account credentials and should avoid sharing passwords with others.

11. Automated Decision-Making and Profiling

We may use automated decision-making technologies to personalize your experience or deliver targeted marketing. Profiling is used to recommend products and services aligned with your interests.

Impact on Users: Automated decision-making helps us tailor your experience by providing personalized offers and health recommendations based on your data.

Opt-Out Restrictions: Users may opt out of automated processing only under specific circumstances where their rights may be negatively impacted, and such requests are subject to evaluation.

12. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete personal information.
• Deletion: Request deletion of your personal information, subject to certain limitations for legal or business reasons.
• Opt-Out: Opt-out of targeted advertising or the sale of personal information, where applicable.
• Restriction of Processing: Request to restrict the processing of your personal information in specific situations.
• Data Portability: Request a copy of your personal information, limited to data provided directly by you.

Granular Opt-Outs: You may opt out of specific types of marketing communications (e.g., newsletters, promotions) without opting out of all communications.

Appeal Mechanism: If you disagree with any decision or if your rights requests are denied, you may appeal by contacting Peak Health’s support team at support@ourpeakhealth.com

To exercise these rights, please contact us at [email address]. We may require additional information to verify your identity before processing your request.

13. Financial Incentives and Non-Discrimination

We may offer financial incentives in connection with the collection, use, or sale of personal information, such as discounts, loyalty rewards, or promotions. Participation is entirely voluntary, but opting out may result in a loss of these benefits.

Non-Discrimination: We will not discriminate against you for exercising your privacy rights. However, users opting out of data collection may receive a lower quality of Services or not qualify for certain incentives.

14. Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities in accordance with applicable legal requirements and take steps to mitigate the breach.

15. Children’s Privacy

Our Services are intended for use by individuals 16 years of age and older. We do not knowingly collect personal information from children under 16. If we become aware that personal information of a child under 16 has been collected, we will take steps to delete it.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any material changes will be communicated to users through our website or via email. Your continued use of the Services following changes constitutes acceptance of those changes.

17. How to Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us at:

Our Peak Health, Inc