The best: This bronzer can't be beat. I am fairly light skinned and the medium works perfectly. When I occasionally want to wear a little extra makeup for a date or special occasion, this builds and blends PERFECTLY. I do... The best: This bronzer can't be beat. I am fairly light skinned and the medium works perfectly. When I occasionally want to wear a little extra makeup for a date or special occasion, this builds and blends PERFECTLY. I do not know how they created this perfect product out of such clean ingredients! By far my favorite makeup product. And I've won two of my sisters for it as well! Everyone loves it!

So pretty: I am fair, so I got the Cocoa Gem color and love it. It gives a very subtle natural glow, and with a little blush on top -- it's perfect! I've never been a bronzer fan because it's... So pretty: I am fair, so I got the Cocoa Gem color and love it. It gives a very subtle natural glow, and with a little blush on top -- it's perfect! I've never been a bronzer fan because it's usually "too obvious" but this is really soft.

Another great product: All 100% Pure product are great particularly colored fruit based “dyes”. Thanks for the reasonable prices! Another great product: All 100% Pure product are great particularly colored fruit based “dyes”. Thanks for the reasonable prices!

Loving this: I’m loving the Cocoa kissed color right now. I even use it as an eyeshadow. Loving this: I’m loving the Cocoa kissed color right now. I even use it as an eyeshadow.

Beware misleading ingredients: I recently ordered this and several other products from this company and everything I ordered had incorrect ingredients posted online. We all know that many products from this company are often backordered, and it seems that they... Beware misleading ingredients: I recently ordered this and several other products from this company and everything I ordered had incorrect ingredients posted online. We all know that many products from this company are often backordered, and it seems that they have chosen to reformulate many of their products perhaps to help with this issue, which is unfortunate but does happen. What is not ok though is that they have not updated the ingredients lists and are being dishonest in attempt to conceal it. Many of us look to companies like this because of allergies or sensitivities. Therefore, it feels completely unethical for a company that prides itself on producing clean formulas to be misleading about their ingredients (new formulas contain things like wheat/gluten, metals like titanium, etc — these are not minor changes but major concerns for many of us). When I contacted customer service to initiate a return/refund, I was told that the ingredient lists online are correct but the packaging I received is incorrect because they were using old packaging so as not to waste it. This is a bold faced lie because I have used all of the products in question over the years and the ingredients lists have never matched the one on the product that I just received. So either they have been lying about the ingredients for many years, or they are now lying about the fact that this is just “old packaging” and neither is acceptable. Nor is gaslighting loyal customers. Sadly, I think I’ve had it with this company, which is a shame because I don’t know of anyone else producing true fruit pigmented, clean products.

The best: This bronzer can't be beat. I am fairly light skinned and the medium works perfectly. When I occasionally want to wear a little extra makeup for a date or special occasion, this builds and blends PERFECTLY. I do... The best: This bronzer can't be beat. I am fairly light skinned and the medium works perfectly. When I occasionally want to wear a little extra makeup for a date or special occasion, this builds and blends PERFECTLY. I do not know how they created this perfect product out of such clean ingredients! By far my favorite makeup product. And I've won two of my sisters for it as well! Everyone loves it!

So pretty: I am fair, so I got the Cocoa Gem color and love it. It gives a very subtle natural glow, and with a little blush on top -- it's perfect! I've never been a bronzer fan because it's... So pretty: I am fair, so I got the Cocoa Gem color and love it. It gives a very subtle natural glow, and with a little blush on top -- it's perfect! I've never been a bronzer fan because it's usually "too obvious" but this is really soft.

Another great product: All 100% Pure product are great particularly colored fruit based “dyes”. Thanks for the reasonable prices! Another great product: All 100% Pure product are great particularly colored fruit based “dyes”. Thanks for the reasonable prices!

Loving this: I’m loving the Cocoa kissed color right now. I even use it as an eyeshadow. Loving this: I’m loving the Cocoa kissed color right now. I even use it as an eyeshadow.

Beware misleading ingredients: I recently ordered this and several other products from this company and everything I ordered had incorrect ingredients posted online. We all know that many products from this company are often backordered, and it seems that they... Beware misleading ingredients: I recently ordered this and several other products from this company and everything I ordered had incorrect ingredients posted online. We all know that many products from this company are often backordered, and it seems that they have chosen to reformulate many of their products perhaps to help with this issue, which is unfortunate but does happen. What is not ok though is that they have not updated the ingredients lists and are being dishonest in attempt to conceal it. Many of us look to companies like this because of allergies or sensitivities. Therefore, it feels completely unethical for a company that prides itself on producing clean formulas to be misleading about their ingredients (new formulas contain things like wheat/gluten, metals like titanium, etc — these are not minor changes but major concerns for many of us). When I contacted customer service to initiate a return/refund, I was told that the ingredient lists online are correct but the packaging I received is incorrect because they were using old packaging so as not to waste it. This is a bold faced lie because I have used all of the products in question over the years and the ingredients lists have never matched the one on the product that I just received. So either they have been lying about the ingredients for many years, or they are now lying about the fact that this is just “old packaging” and neither is acceptable. Nor is gaslighting loyal customers. Sadly, I think I’ve had it with this company, which is a shame because I don’t know of anyone else producing true fruit pigmented, clean products.